- Pearland, TX
- Full time
- Posted 2 days ago
- JR14855
- Regular
- Support > Marketing
At Aggreko, we provide energy solutions so communities can thrive, and businesses can grow. We bring power, heat and cooling to customers and communities wherever they need it. We are hiring immediately a Sector Marketing Specialist - a role that will help us to power progress for our customers.
Why Aggreko? Here are some of the benefits and rewards.
- Competitive compensation package
- Annual bonus program tied to company and individual performance
- No cost medical plan option available
- Paid training programs
- Career growth opportunities and tuition reimbursement
What you will do:
- You will be based in the Pearland, TX Service Center (Hybrid Opportunity)
- Develop and own the marketing plan by identifying the optimal mix of channels and initiatives (e.g. social media, events, publications, collateral, website, etc.) in alignment with strategic objectives, defined markets/accounts and target buyer personas
- Plan, develop and implement targeted lead-generation, data-driven marketing campaigns from initial concept to complete execution, including audience segmentation, contacts pulls, content development, and post-campaign results
- Translate complex, technical content into the creation of customer-facing marketing materials that promote the value of Aggreko products and services (e.g. case studies, brochures, flyers, videos, etc.)
- Develop and implement Digital Marketing strategies to increase lead generation by optimizing website copy and digital adverts (SEO & PPC) Plan and execute conferences and events from start to finish
- Conduct market research, and identify current and future customer trends, focusing on B2B
- Acquire a detailed technical knowledge of Aggreko products and services and competitive landscape
- Create Purchase orders and follow up with vendors
- Manage budget, track costs, process payments, and follow up with vendors for timely invoices
- Stay ahead of industry trends, technological advancements, and competitor activities to identify opportunities for innovation and maintain a competitive edge in the market
We are experts, which means you will have the following skills and experience:
- Bachelor’s degree in marketing, business management, communications, engineering or similar industry
- 3-5 years of Marketing experience in similar role, industry or a B2B company
- Develop lead generation campaigns (including email, events, digital advertising, social media, etc.) including PR and advertising) that support the marketing strategy, and key sales and promotional initiatives. Analyze campaign effectiveness and share insights, working towards continuous improvement
- Market research & competitor insights
- Create brochures, case studies, and other sales collateral
- Provide support to the sales team
- Responsible for lead generation
- Generate strategic messaging for brochures, flyers, case studies, website copy, and other marketing collateral
- Organize and participate in events (exhibitions, conferences, hospitality events) and follow up activity management
- Reliable, with a high sense of ownership and accountability for driving projects/tasks to completion with a commitment to excellence
- Excellent organizational, communication, and writing skills
- Resourceful and self-starter with a desire to add value
- Financial acumen and top organizational skills are a must-have!
Platforms & Software desired:
- Advanced level in in Excel: Building Charts/Graphs, Creating & Utilizing Pivot Tables, Sort/Filter Data, Master Formulas & Filters
- Advanced PowerPoint to develop compelling Marketing Presentations
- Mailchimp & Basecamp knowledge is a plus
- Salesforce knowledge is a plus
We recruit the best talent. Apply now and help us keep the power on.
#LI-AJ1
Equity, diversity and inclusion at Aggreko
We welcome people from different backgrounds and cultures, and respect people’s unique skills, attitudes and experiences. We encourage everyone to be themselves at work because we know that’s how we do our best, for each other, for our customers, for the communities where we work, and for our careers.
We are an equal opportunity employer. If you apply for a role at Aggreko, we will consider your application based on your qualifications and experience, and not on your race, colour, ethnicity, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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